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Special Report: Who's Who in B-to-B

Prepared by B to B Magazine for Marketing and E-Commerce Strategists

We've singled out 100 of the most interesting and important people in the space: people who've made an impact on everything from marketing services to media strategy.

When you spend enough time reporting on the trends, technologies and companies that shape b-to-b marketing, you come to realize that these subjects are really about the people behind them.

In this report, BtoB looks at 100 of the most intelligent and intriguing individuals in the space, ranging from infrastructure technologists to ad agency creative directors to U.S. Senators. They are people who have made a noticeable impact in the b-to-b revolution, and they will be among the faces to watch in the coming years.

Nominations for Who's who in b-to-b were made by our readers as well as our staff of reporters and editors. While it was difficult to whittle the list down to just 100, the result was impressive: a list combining names you'd expect and others you wouldn't-including those working behind the scenes.

From the list, we've also selected one individual of special interest to profile in each of 10 categories: corporate thought leaders, e-commerce/infrastructure, direct and database, marketing services, e-marketplaces, business media, advertising agencies, finance/venture capital, analysts, and government/associations. These categories reflect the forces making an impact on the b-to-b space today, and they'll also make it easier for you to navigate our who's who.

Who: Ross Halleck

What: President

Where: Halleck

Why: Halleck's Palo Alto, Calif.-based company uses interactive strategies and old-fashioned marketing know-how to build brands. A partnership with Viant Corp. means its backed up with technology to keep up the quest. –John Evan Frook

About Halleck: Halleck, a leading creative marketing services agency, offers its business to business clients highly personalized integrated marketing services, employing creative communications and technology across the broad spectrum of media. Halleck services include brand strategy, corporate identity, advertising, direct mail, collateral, point of purchase and packaging. Online marketing solutions include strategic planning; web site development, online direct marketing and banner advertising. The agency's clients primarily are in the technology and wine industries. Founded in 1980, Halleck has offices in Palo Alto and Sebastopol. More information about Halleck can be found at www.halleck.com..