Case Studies

InfoWorld | L.A.S.C. | Ray & Berndston | Tragon | ConAgra Foods



Brand a service company that delivers intangibles: research and analysis of sensory perception.


Halleck explored deep into Tragon methodology to convey their services to product development and marketing professionals in consumer product companies. The identity represents a proprietary sensory map Tragon developed to chart how competitive products compare from a sensory perspective. The subsequent printed collateral conveys compelling case studies, in human terms, employing whimsical and accessible graphics and language.


Over 20 years after the strategy and brand were created, Tragon remains at the top in their industry employing the brand identity Halleck created, unchanged.