Halleck Vineyard | Beaulieu Vineyard | Raymond Vineyard | Jordan Winery | Iron Horse Vineyards

Challenge

Sometimes, branding is purely a tactical exercise, as was the case with Jordan Winery. They needed a vehicle for delivering information about their wines to the trade on an annual basis that reflected their brand.

Approach

Leveraging the assets of their logo, the etching of their building, and their image library, we were able to deliver a sales and technical sheet that reflected the stature of the winery in elegance and feel. A unique element, the map, was constructed by employing GPS cartographical services. The map and their building was reinterpreted by an illustrator for a result that was purely Jordan.