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Diamondhead Ventures	1

Challenge

Articulate a brand strategy and execute it through the development a web site for this venture capital fund in Menlo Park, California.

Approach

By taking the partners through an extensive brand architecture workshop, they were able to discern their key target audience members, primary competitors, compelling points of differentiation and the personality that they needed to portray.

Results

These insights were leveraged to produce a web site that differentiates the team and core values of Diamondhead Ventures; through their "Ecosystem" of relationships, Diamondhead Ventures distinguishes itself as an invaluable partner to cutting-edged start-ups spawned from leading research universities and inspired industry entrepreneurs.