Advantage For Analysts | Focus Ventures | Aegis Investment Partners | Emergent Advisors | Diamondhead Ventures

Focus Ventures	1

Challenge

Develop a brand for a venture capital fund led by seasoned colleagues in Palo Alto, California.

Approach

The logo represents each of the four founders bringing focus, as in the aperture of a cameral lens, to the effort of identifying and empowering expansion stage companies. This was applied to all communications materials from their stationery package to their web site.

Results

The brand has served focus for almost a decade. They survived the difficult period after the burst of the internet bubble and recently closed their third fund of $250 million.