Case Studies

DayJet | Edify | NeuroPace | Agilent Technologies | Chartered | Sun Microsystems


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Edify Corporation needed assistance in launching a new Customer Relationship Management (CRM) software application, repositioning the company in a new and exciting industry sector.



Halleck developed the brand strategy and market positioning for Edify's new product vis a vis the competition. This strategy was implemented through an integrated marketing communications campaign that included print advertising, direct marketing, corporate printed collateral, a trade show booth, and sales support materials. The concept: know your customers.


In the two years that Halleck worked with Edify, their sales rose 20% year over year. Customer satisfaction improved by 25%. Their average sale increased by 25%. Due to the rise in awareness and subsequent success of the product, they were able to retain their top talent and recruit stars from the labor market place.