Case Studies

DayJet | Edify | NeuroPace | Agilent Technologies | Chartered | Sun Microsystems



In the early stages of development of a biomedical device for the treatment of epilepsy, Neuropace determined that their brand and communications platform needed to be laid for effective communications with the analysts, the press and investors.


Halleck conducted a Brand Architecture Workshop with Neuropace to determine its positioning and brand strategy. This informed the creative execution of logo development. The logo represents a seamless partnership between the patient, the doctor and the device.


Four years since our work with Neuropace, they are now in clinical trials. The identity continues to serve them, as it represents their commitment to curing this debilitating disease.